Launched in 2006, and known for fresh, innovative designs, and quality. They state that their mission is to inspire people to step beyond their limits, improve their performance.
They sponsor Pro-players such as Phil Taylor, Rob Cross, Adrian Lewis and Raymond van Barneveld to name a few and not only in the UK and Europe but also through South East Asia and Japan. Not forgetting the investment they have made in the future of the game with their support of the Elite 1 program.
Their darts innovations include the “Swiss Point” system and the 8 flight/shaft system.
Target are not only known for their darts but also a comprehensive range of accessories that includes flights, shafts, points, cases point tools and a range of clothing.